Tablet market may increase in 2015

2014 is a wonderful year for Apple. It launched the latest iPhone 6/Plus smart phone, real 5K iMac, iPad Air 2 with A8X processor. But in meanwhile, Apple has some problems, the iPad sale is reduced a lot in 2014. Personally, when I owned a iPhone 6 Plus, I barely use iPad, even at home. Of course, that is my personal experience, that does not mean iPad is not welcome.

As the data from Suverimax, in 3rd quarter of 2014, the total sale of iPad is 13.3 million pieces, compared the 14.6 million pieces in last year, it is reduced a lot. Even compared with the 2nd quarter of 2014 which is about 16.3 million pieces, the sales is also reducing.

The total sales of iPad in 2014 is about 68 million pieces, and in 2013, the sales is about 74 million pieces.

But the situation may not keep on in 2015. In 2015, the sales of iPad may be increased by 16% in 2015. The reason is following:

First, more enterprises will adopt tablets for their daily job. And Apple has already prepared for it. It cooperated with IBM and launched several App for office job.

Second, tablets supplier will have very clear market targeting. During the past years, the tablets suppliers are just followed by iPad or Samsung. In 2015, more tablets will be aiming to niche market.

Third, tablet suppliers may simplify their product lines. For example, many 7 inch or small size tablets will be cancelled in 2015 since big screen smart phone will take its place.

Though, big screen smart phones may take some market share. But they can not as big as 12 inch or above. So in 2015, big screen size tablets will increase. As some news said, Apple may launch 12.9 inch iPad Pro, and 12.2 inch iPad Air Plus. In fact, there are several good big screen tablets, like Samsung Galaxy Note Pro 12.2, Microsoft Surface Pro 3, and Sony may also launch 12.9 inch 4K screen Xperia Z4 Tablet Ultra.