ASUS will cut its product lines

Today, the tablets sales target of ASUS is 9.4 million pieces, compared with 12 million pieces of last year, it is about 22% less. Next year, ASUS is scheduled to simplify its product lines, and trying to bring the sales back to 12 million pieces.

Now, ASUS has three product lines including Transfer Pad, Fonepad, and Memo Pad this year. Next year, ASUS will cut the product lines and will only include Trasfer Pad and Zenpad. And Fonepad will be included in its 2nd generation smart phone product line.

The target of ASUS next year is Less is More. It will focus more on its hero products, and keep its leading position on 3 in 1 tablets market.

As the demand of tablets is reduced from the end of last year, many tablets suppliers start to develop 2 in one or 3 in one tablets. And consumers also prefer such tablets more nowadays.